World Economic Forum 2026Who Won
Who Won
Davos?
TG helps clients win hearts and minds, so we tracked who won the media at Davos.
0Articles
0Publications
0People
0Companies
PeopleView all 686 people →
DOMINANT FIGURE7x MORE THAN #2
Donald Trump118,477quotes
37% of all coverageSentiment: 15% positive, 22% neutral, 63% negative
TOP PEOPLE BY QUOTES
#
Name
Volume
Sentiment
1
Donald Trump
President of the United States
118,477
Sentiment: 15% positive, 22% neutral, 63% negative
1
Donald Trump
118,477Sentiment: 15% positive, 22% neutral, 63% negative
2
Volodymyr Zelenskyy
President of Ukraine
18,129
Sentiment: 41% positive, 53% neutral, 6% negative
2
Volodymyr Zelenskyy
18,129Sentiment: 41% positive, 53% neutral, 6% negative
3
Emmanuel Macron
President of France
15,371
Sentiment: 70% positive, 25% neutral, 4% negative
3
Emmanuel Macron
15,371Sentiment: 70% positive, 25% neutral, 4% negative
4
Mark Carney
Prime Minister of Canada
14,296
Sentiment: 94% positive, 4% neutral, 2% negative
4
Mark Carney
14,296Sentiment: 94% positive, 4% neutral, 2% negative
5
Ursula von der Leyen
President of the European Commission
11,345
Sentiment: 96% positive, 4% neutral, 0% negative
5
Ursula von der Leyen
11,345Sentiment: 96% positive, 4% neutral, 0% negative
6
Mark Rutte
Secretary General, NATO
7,527
Sentiment: 68% positive, 27% neutral, 5% negative
6
Mark Rutte
7,527Sentiment: 68% positive, 27% neutral, 5% negative
7
Scott Bessent
U.S. Secretary of the Treasury
6,116
Sentiment: 17% positive, 47% neutral, 36% negative
7
Scott Bessent
6,116Sentiment: 17% positive, 47% neutral, 36% negative
8
Friedrich Merz
Chancellor of Germany
5,806
Sentiment: 74% positive, 25% neutral, 1% negative
8
Friedrich Merz
5,806Sentiment: 74% positive, 25% neutral, 1% negative
9
Elon Musk
CEO, Tesla and SpaceX
4,940
Sentiment: 59% positive, 26% neutral, 15% negative
9
Elon Musk
4,940Sentiment: 59% positive, 26% neutral, 15% negative
10
Gavin Newsom
Governor of California
3,600
Sentiment: 94% positive, 0% neutral, 6% negative
10
Gavin Newsom
3,600Sentiment: 94% positive, 0% neutral, 6% negative
11
Mette Frederiksen
Prime Minister, Denmark
3,248
Sentiment: 93% positive, 7% neutral, 0% negative
11
Mette Frederiksen
3,248Sentiment: 93% positive, 7% neutral, 0% negative
12
Steve Witkoff
Special Envoy, United States Government
3,083
Sentiment: 75% positive, 24% neutral, 1% negative
12
Steve Witkoff
3,083Sentiment: 75% positive, 24% neutral, 1% negative
13
Javier Milei
President of Argentina
2,917
Sentiment: 70% positive, 21% neutral, 9% negative
13
Javier Milei
2,917Sentiment: 70% positive, 21% neutral, 9% negative
14
Vladimir Putin
President, Russian Federation
2,780
Sentiment: 2% positive, 82% neutral, 16% negative
14
Vladimir Putin
2,780Sentiment: 2% positive, 82% neutral, 16% negative
15
Keir Starmer
Prime Minister, UK Government
2,306
Sentiment: 73% positive, 23% neutral, 4% negative
15
Keir Starmer
2,306Sentiment: 73% positive, 23% neutral, 4% negative
Countries & TerritoriesView all 146 countries →
🇬🇱
Greenland
An Arctic territory beat every actual country
17,785mentions · Not even a country
Trump's proposal to buy Greenland from Denmark dominated Davos coverage, turning this autonomous territory of 57,000 people into the most-discussed geographic entity of the week — beating the United States, Ukraine, and China.
Greenland
USA
Ukraine
Russia
Denmark
Palestine
Canada
India
China
France
Switzerland
Iran
Germany
UK
Argentina
CountryTerritory / Disputed
TopicsFull topic breakdown →
TOPIC DISTRIBUTION30,020 articles
Geopolitics68%
Global Economy22%
AI4%
Social Impact4%
Business Strategy3%
Innovation & Technology3%
Energy Transition2%
Partnership Announcements1%
Industry Trends0.7%
Climate Policy0.4%
BuzzwordsAll buzzwords →
TOP BUZZWORDNEW IN 2026
middle powers625mentions
3x more than #2 · Used by 47 world leaders · New term
BUZZWORD RANKINGS
| # | TERM | MENTIONS |
|---|---|---|
| 1 | middle powers | 625 |
| 2 | resilience | 303 |
| 3 | innovation | 272 |
| 4 | leverage | 230 |
| 5 | geopolitical risk | 182 |
| 6 | strategic autonomy | 169 |
| 7 | rules-based order | 149 |
| 8 | unprecedented | 137 |
| 9 | energy transition | 121 |
| 10 | sustainability | 117 |
AnalysisView all 6 articles →
Geopolitics
The Trump Effect
How one man dominated Davos 2026
TechnologyThe AI Coronation
The Musk empire dominated, but finance held its ground
TrendsRise of the Middle Powers
The buzzword that defined a power shift
SentimentWinners and Losers
Volume and sentiment tell different stories
ClimateClimate Crisis? What Crisis?
Climate policy was 0.4% of Davos coverage
GeopoliticsThe New World Order
Geopolitics consumed two-thirds of all coverage