Stefano Fulchir

Fulchir's Davos media presence represents a case study in unexpected viral exposure. The iVision Tech CEO, whose company holds the Henry Jullien brand, saw coverage explode when President Macron appeared at the forum wearing their eyewear. His candid reactions - 'My first reaction can be summed up in three letters: wow!' and 'Is it the president or is it spam?' - generated international coverage.

The coverage timeline shows textbook viral dynamics. Zero quotes before January 21, then rapid escalation to 95 quotes that day, peaking at 217 on January 22, before gradual decline to 116 on January 23 and 58 on January 24. The concentration is striking - 83% of all coverage fell into Event News rather than substantive business analysis.

Source diversity reflects the human-interest nature of the story. Italian regional media (Gazzettino) provided local-angle coverage, while international outlets from The Guardian to Wall Street Journal picked up the business implications. French media (RTL.fr, France Bleu, Le Parisien) covered the domestic angle of a French president boosting a French eyewear brand.

Fulchir capitalized effectively, announcing they would 'immediately restart production of this model.' His 90.9% positive sentiment - with not a single negative mention - demonstrates how authentic, surprised reactions to unexpected exposure can generate uniformly favorable coverage, vastly outperforming CEOs engaged in more traditional Davos activities.